Marketing Dashboard

This page is part of our Insights Library. For more information about adding this report to your account or to see other reports, please see the library page.


Description

The Marketing Dashboard is for marketing managers who are looking to better understand their past, current, and future business.

  • The Upcoming Announce and On-Sale Times panel gives the user an easy way to look at the upcoming events that will be announced and when those events will go on sale.
  • The Tickets Sold for Upcoming Events This Month panel shows all definite active events with performance functions that are tracking attendance and gross ticket sales in the Post-Show Reports for the event.
  • The Event by Lead Source in Past Year panel shows the overall percentage breakdown of the number of events by each lead source.
  • The Account Market Segment Breakdown of Events in Past Year panel shows the percentage breakdown of the number of events by account market segment.
  • The Business Classification Outlook for Next Year panel shows the number of definite and active events broken down by Business Classification.

Grouping

  • The Events By Lead Source in Past Year panel groups the number of events by the lead source that has been assigned to the account.
  • The Account Market Segment Breakdown of Events in Past Year panel groups the number of events by the market segment that has been assigned to the account.
  • The Business Classification for Next Year panel shows all active and definite events grouped by the business classification of the event.

Filtering

  • The Upcoming Announce and On-Sale Times panel only looks at active events that have announce dates and/or on-sale dates assigned to the event. The event will only display if the start date of the event is between today’s date and 30 days from today.
  • The Tickets Sold for Upcoming Events This Month panel looks at all definite and active events that have a function that has been marked as a performance. The event will only display if the start date of the event is between today’s date and 30 days from today.
  • The Events By Lead Source in Past Year and Account Market Segment Breakdown of Events in Past Year panels look only at definite and active events within the past year from the date the dashboard is generated.
  • The Business Classification Outlook for Next Year panel looks at only active and definite events from the date the dashboard is generated to a year from the day the dashboard is generated.